Recently I’ve seen the odd blog post and tweet about why it isn’t worth advertising your blog on someone else’s blog, because the return is so small. In 2015 I wrote this post about the reasons why I choose certain blogs to sponsor. However today I am here with a slightly different slant to encourage you to advertise your blog on other blogs, and to explain how the return can be huge.
If you advertise on a blog and expect to see a huge spike in your page views and social media followers, then I’m afraid you’re in it for the wrong reasons. Sure it would be great if it happened and yes, you may find some posts being retweeted more than usual, but this isn’t the end game about advertising on a blog, unless you buy an expensive slot on a big blog.
So now I’ve told you what not to expect from advertising on a blog, let’s discuss the huge positives. The main thing I feel is that by paying to advertise on another blog, you will make a new blogging friend. OK, on a basic level this is a business transaction, but you will be chatting on social media and via e-mail all month, so a rapport is bound to be built, and it’s fab.
Whatever your budget, you can find a blog to sponsor. Many have several packages to choose from, varying from £1 – £10. You may choose to buy a £3 package and then next month want to pay for the more expensive one if the experience went well. If you ask the blogger, they’re often willing to offer a discount for a multi-month package.
In addition to the above, you are supporting fellow bloggers in a big way by advertising on their blog. Perhaps you are helping them turn a hobby into a business, or providing extra income that they might really need. What is a few pounds to you could mean more to them than you know. In a way, I get a bigger glow from feeling I am helping them invest further in their blogs than from the promo they are going to give me.
I’ve never had a problem in setting up an advert on another blog. If you e-mail the blogger, they will be more than happy to help you and most clearly set out their packages on their blogs, so you know what to expect from the start. Usually they need a photo of you, your blog button and/or header (if you don’t have these they can create them or get a designer to do it at low cost), a few lines about you and your blog, links to your fave posts, your social media links…. nothing more complex than that. Most of the time I pay very conveniently via Paypal which takes seconds.